Making your business known does not have to end your budget, cost you thousands of pesos or bankruptcy. That’s why, instead of focusing on costly strategies, focus on low-cost marketing solutions. Although strictly speaking, none of these techniques is “free” – because whenever you involve employees, there will be a payroll and associated costs – they do not require enormous capital to be carried out. All you need is some time, skill and the kind of perspective (focused and determined) that intelligent marketing demands shopify tools.
1. Search for mentions to your brand without hyperlink
One way to increase the authority of your website is to find
mentions to your brand or company without a hyperlink. If you identify them in
online publications or Internet sites, send an email to the editor of the page
and ask him to provide you with a backlink. A quick search, some mails, and
that’s it! Instant linkjuice.
2. Make a webinar
These webinars allow you to present your brand and your
product to a wider audience. The more attractive the subject is, the greater
the interest. Just consider that arming them takes time from planning the theme
and format to its dissemination. The benefits, however, are notorious.
3. Take advantage of cross promotion
That is, associate with related businesses that can promote
your services in exchange for you promoting yours. For example, if you give
consultancy to online business owners, you can recommend that they go with a
certain Web designer to create their page. Therefore, this designer becomes
your cross-promotion partner, because he also works with clients who have
businesses and refers them to you to hire your advice. It is a win-win
relationship. It is enough to have a constant conversation with your partner to
4. Comment on blogs
Identify the top five blogs in your niche and discuss them
regularly. As people see your name and the associated brand, you will become
familiar with it and maybe even be curious. Thus, with each interaction you are
establishing a persistent brand presence. Just make sure you do not make vain
comments, because the perception of customers about your brand will conform to
the quality of what you say.
5. Create a strong presence in Google+
This platform is one of the most important of the network to
build brand exposure. The better your profile is, the better characterized it
will be and the more it will be published organically throughout the Web.
6. Make networks in person
Every person you know is another possibility to do marketing
live and direct. Obviously you will not go around hawking your business, but
when the subject comes out in the talk, tell him about it.
7. Make an online contest
Giving an iPad through a trivia, delivering cash prizes or
other merchandise is an easy way to gain some viral power and improve your
brand image. Of course, as long as you comply with what was promised in a
timely manner? Test and measure the results.
8. Build a loyalty program
The best ways to do marketing are those that you can
prepare, start and see grow organically, automatically and without making too
much effort. A loyalty or affiliation program may not work for all businesses,
although it is worth trying. Offer the opportunity to accumulate and redeem
points of consumption of your brand, but be sure to make it easy to understand,
to use, to know the points generated and to receive the reward to be something
9. Tweet in your niche
Twitter is a great marketing platform. With its
instantaneous and massive reach, it can produce high levels of referenced
traffic, a lot of brand exposure and endless social effervescence.
Follow at least 10 people who have influence in your niche,
follow their followers, retweet their tweets and mention them in comments. As
you partner with your platform, you will build yours.
10. Re-sell to customers you already have
Too often, we see marketing only as a method to gain new
followers. And in reality, the most effective strategy is to attract those who
already buy you. The firms Econsultancy and PredictiveIntent report that
“resale is 20 times better than cross-selling”. Directing part of
your efforts to your current clients is relatively simple and economical. And
the benefits are extraordinary.
11. Approach the influential
In each industry there is a group of big leagues. They
control the conversation, delineate the market’s outline and reach a huge
audience. Become friends with these people. Providing a product or partnering
with them in a project are simple and mutually beneficial ways to grow your
brand and ride the wave of its influence.
12. Create a hashtag
These are the Internet billboards, a crawlable and
interactive extension with the potential to spread virally. Since they are now
available on all large social networks, you can create a special one for your
business and use it wherever you post.
13. Invite your users to generate content
Everyone knows that content marketing is effective as attraction
marketing. However, if you are not careful, it can be expensive. How to get
more content without finishing your entire budget? The answer: content
generated by users. Encourage fans and customers of your brand to tell their
own story and share content. In this way, you will instantly open the doors to
tons of cool and captivating material that your audience will love.
14. Talk to your followers
The clients love to love them. And the way to demote them
what you feel for them is retweeting, giving “Like” and
“Fav” to their comments and tweets, as well as sharing their status.
Do not just expect that your presence in social networks works for you, you
have to earn it by talking to your fans. They will return the favor and commit
to a deeper level with your brand.
15. Produce high quality press releases
The heyday of these documents as a tool for search engine
optimization (SEO) was left behind, but they retain their influence in
marketing. Just make sure that your level of writing is of very high quality
and take care that your shipments are going to stop us in the spam tray.
There cannot be a marketing list without mentioning this
technique. A business blog is an indispensable strategy in online marketing.
Use it, work on it and have it work for you to reward you in terms of traffic,
clues, customers and prospects. Consider also blogging as a guest, because when
you post an article on another blog, you are instantly gaining your audience.
The cost is zero, except for the time you spend to write it. Write a great
article, attract the audience of the blog and maybe they’ll invite you to come
back so you can continue contributing your comments.
17. Create a LinkedIn group
This platform is free, and still gives you incredible
marketing opportunities. Many professionals use it to place their CV online,
but LinkedIn is much more. You can post content, connect with influential
people and build an interest group with thousands of members.
18. Help others for free
If you do marketing exclusively and exclusively about
yourself and your business, you will feel frustrated and dissatisfied. Try to
give something to others, without charging. Obviously you are not a charitable
institution but, why not give a product, an hour of your time or a membership
to a client who cannot afford your services? Doing so will satisfy you
personally and will give you the opportunity to improve your marketing.