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Cannabis Market Growth, Opportunities

Connor McVilly, June 20, 2024

The North America region is going to dominate the global market due to increasing legalization of cannabis for both medical and recreational purposes all over North America dispensary recreational.

The report “Cannabis Market by Application (Medical and Recreational), Product Type (Flowers and Concentrates), Compound (THC-dominant, CBD-dominant, and Balanced THC & CBD), and Region (North America, South America, Europe, and RoW) – Global Forecast to 2026” According to MarketsandMarkets, the global cannabis market size is estimated to be valued at USD 20.5 billion in 2020. It is projected to reach USD 90.4 billion by 2026, recording a CAGR of 28.0%, in terms of value. The growing medical applications of cannabis is driving the demand for cannabis.

The flower segment accounted for the largest share in the cannabis market

Based on product type, flower segment dominated the cannabis market. Flower have a wider availability. Also, its method delivery as smoking or vaping the cannabis flower has a quicker effect and is preferred for fast-acting relief.

The medical segment accounts for the second largest market share in the cannabis market

Based on application, medical is the second-largest segment in the overall cannabis market. The growth of this segment is majorly attributed to the increasing legalization of medical cannabis across various regions. Also, the consumers are becoming more aware about the medicinal benefits of cannabis.

The CBD-dominant segment is projected to account for the second-largest share in the cannabis market during the forecast period

By compound, the cannabis market is segmented into THC-dominant, CBD-dominant, and Balanced THC & CBD. CBD-dominant segment accounted for the second-largest market share in the overall cannabis market. It is considered one of the most therapeutic and healing part of the plant. Also, CBD-dominant strains are preferred by consumers suffering from chronic pain, inflammation, anxiety, and other chronic disorders.

The Europe region is the fastest-growing region in the cannabis market in the forecast period

Europe will be the fastest-growing region in the global cannabis market in the forecast period. The cannabis market in Europe is majorly driven by the increasing legalization of medical cannabis in the region coupled with healthcare system present in several Euroepan countries. Along with this, the demand for medical cannabis is rising in the region, further fueling the growth of European cannabis market.

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